210% Increase in New Customer Sign-Ups for Chicago Home Security Brand
Overview
A regional home security provider was struggling to grow their customer base in the competitive Chicago market. Their previous agency's ad campaigns were burning budget with declining conversion. They engaged Stellar Solutions for a full digital rebuild and paid media overhaul.
The Challenge
The client had plateaued at roughly 80 new customers/month using their existing digital marketing. Their cost per acquisition had climbed to $420 per customer — unsustainable for their margin structure. They needed a higher-converting website and smarter ad targeting fast.
Our Approach
Stellar Solutions rebuilt their landing pages for speed and conversion, launched targeted Google Search and Display campaigns across the Chicago metro, and added a Facebook retargeting layer to win back visitors. Ad creative, targeting, and budgets were optimized weekly based on performance data.
Campaign ROI
340%
210% more sign-ups
Key Results
- 210% increase in new customer sign-ups over 60 days
- Cost per acquisition reduced from $420 to $148
- 1,200+ qualified form submissions and calls
- 68% of leads converted to follow-up appointments
- Client extended the engagement for a full 12 months